What is the Social Wall and where did it come from?
Quite a lot of partners involved in the movie business contacted us with the request to make the movie-going experience more social.
The objectives were clear: to create buzz around a movie and engage the audience in ways that involved participation and sharing behaviour.
Because different clients require different approaches, we use various types of social walls to engage the movie-goers in their social behaviour.
Our goal is to fit each social wall with the look & feel of the particular movie. The cherry on top would be to achieve a trending topic status for the specific hashtag.
what we do
To develop the little social spark into a online wildfire, we discuss the specific social strategy with the distributor involved. A perfect example is our work for the premiere of ‘Fantastic Beasts and Where to Find Them’.
fantastic beasts and where to find them
Truly engaging people, requires strong content
that triggers the target group into sharing their experience.