briefing

What is the Social Wall and where did it come from?

Quite a lot of partners involved in the movie business contacted us with the request to make the movie-going experience more social.

The objectives were clear: to create buzz around a movie and engage the audience in ways that involved participation and sharing behaviour.

Because different clients require different approaches, we use various types of social walls to engage the movie-goers in their social behaviour.

 

Our goal is to fit each social wall with the look & feel of the particular movie. The cherry on top would be to achieve a trending topic status for the specific hashtag.

what we do

To develop the little social spark into a online wildfire, we discuss the specific social strategy with the distributor involved. A perfect example is our work for the premiere of ‘Fantastic Beasts and Where to Find Them’.

fantastic beasts and where to find them

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Truly engaging people, requires strong content
that triggers the target group into sharing their experience.