We’ve been involved in the Dutch movie business for quite a while now, helping premieres in the Netherlands become more social and immersive experiences.
Our goal? To create hype around the movies and to engage the audience in ways that made the experience more interactive than ever before.
What we do
We believe that the movie-going experience is one that’s best shared. That’s why we created the Livecrowd Social Wall.
The Social Wall lets guests at the premiere see their social media posts on the huge IMAX screen – the same screen that will be showing the movie. How? By tagging a post with the designated hashtag, the post automatically gets added to the queue of posts to be displayed on that screen in our special format. We quickly realised two things – the influencers present loved doing this and the large-scale use of the hashtag made the move a trending topic.
August 2016 marked the birth of Instagram’s ‘stories’ feature, which became immensely popular – within a year, 250 million people were using the feature, daily. This is the foundation of our Stories Wall. The Wall uses special tools to aggregate Instagram Stories from relevant users. We use different filters for this including hashtag, usernames, search terms and even (geo)location. Then, the stories are displayed on the Social Wall for all to see.
To really make our Social Wall shine, we match each one to the style of the movie in question. Our content team makes sure each Wall feels like part of the movie experience, complete with video overlays and animations.
Our work doesn’t stop there, though. Premieres are very special to us and it kinda sucks when they end. That’s why we capture the magic of a premiere by shooting an aftermovie. Often, we’ll ask guests to share their expectations of the movie they’re about to watch. After the movie, we capture their genuine reactions, which often exceed the expectations they had. We also get influencers, celebrities and even cast members involved by recording shout-outs or other small segments that can be used in online or social advertising which helps generate ticket sales.
Who we work with
We are proud to be working with leading partners in the movie/entertainment business. These include Universal Pictures, Warner Bros., Disney (Marvel Studios & LucasArts), 20th Century fox, Event Department and Dutch FilmWorks.
Recently, we’ve been working at major blockbuster premieres, making full use of our Social Wall:
- Avengers: Infinity War
- Fifty Shades trilogy
- Fantastic Beasts and Where to Find Them
- Jurassic World
- Jumanji (Dolby 4DX premiere)
- Molly’s Game
- Thor Ragnarok (Dolby 4DX premiere)
- Blade Runner 2049
- Johnny English Strikes Again
- Spider-Man: Homecoming
- Mamma Mia! Here We Go Again
- Bohemian Rhapsody
- Mission: Impossible – Fallout
- The Girl in the Spider’s Web
- The Grinch
- Mortal Engines
Results - Our Work
Dutch premiere of Mamma Mia! Here We Go Again
We used our Social Wall as well as our Stories Wall at the Dutch premiere of Mamma Mia! Here We Go Again. In addition, we made an aftermovie with shout-outs.
Skyscraper - Livecrowd Social Wall
We turned the official artwork of Skyscraper into an animation which made our Social Wall even more engaging.
Bohemian Rhapsody - Livecrowd Stories Wall
Working with Warner Bros., we aggregated Instagram for our Stories Wall at the Dutch premiere of Bohemian Rhapsody.
Dutch premiere of Johnny English Strikes Again
At the premiere of Johnny English Strikes Again, we used our Social and Stories Walls. We also made an aftermovie with shout-outs.
Avengers: Infinity War
At the premiere of Avengers: Infinity War, not only did we use our Social Wall to create online traffic around the movie’s release; we also recorded ‘hero shots’ and posted them on Marvel Netherlands’ Twitter account.